TITLE

PRESIDENTIAL MESSAGE Wallace A. Bacon

PUB. DATE
February 1977
SOURCE
Spectra;Feb1977, Vol. 13 Issue 1, p1
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
This article focuses on the General Session devoted to a discussion of the goals of the Speech Communication Association (SCA), together with certain notes on the subsequent meeting of table leaders and the follow-up meeting in the U.S. on December 30, 1976. Two matters came up repeatedly at the roundtable discussions on December 29, 1976. Again and again, tables talked about the need for SCA to define its central focus. It was suggested that the umbrella metaphor so frequently used with reference to the association perhaps causes rather than reduces frictions. Diversity was seen as a good thing, but polarization seemed neither desirable nor necessary. The second and related matter had to do with continuing proposals for a change in the name of the association. Those tables which discussed the matter, over half of those present, reacted negatively to the notion of another change of name. Speech Communication was felt by some accurately to reflect the members' interests; others felt that, while Speech Communication might be less than ideal as a name, it is becoming increasingly meaningful and should not simply be dropped in favor of another, since constant changing of name weakens and confuses the image of the association.
ACCESSION #
15548570

 

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