TITLE

Brassed off but unwilling to pay

AUTHOR(S)
McKelvey, Charlie
PUB. DATE
June 2004
SOURCE
Precision Marketing;6/18/2004, Vol. 16 Issue 33, p15
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
This article reports on the author's views on the program "Brassed Off Britain" that was aired by BBC. The author suggested the direct marketing industry could do worse than consult the doyen of tabloid journalism. Now that direct mail's officially the most hated industry in the universe, though, it seems even "Teflon Max" would be hard-pushed to provide a solution. The prophets of doom have even suggested this latest wave of negative publicity could affect the industry's long-term future. The truth of the matter's somewhat different, of course.
ACCESSION #
15545465

 

Related Articles

  • The losing control freaks take a bow.  // Precision Marketing;1/7/2005, Vol. 17 Issue 10, p36 

    This article discusses a strategy for direct marketing. The party season is over and it's back to sending out the old "mailus junkus." But for those who managed to avoid stumbling around the Christmas parties grasping for the nearest half-dressed piece of flesh, never mind, there is still next...

  • Wait is over for Irish postcodes. Lynch, Lorcan // Precision Marketing;6/10/2005, Vol. 17 Issue 32, p9 

    This article discusses issues related to direct marketing industry in Ireland. For many years, Ireland's direct marketing industry has invested considerable time and money in lobbying the Irish government to introduce postcodes. Postcodes are pivotal to the development of data-driven marketing...

  • POWER AND DISCIPLINING: BRINGING FOUCAULT TO MARKETING. Kasabov, Edward // Irish Marketing Review;2004, Vol. 17 Issue 1/2, p3 

    Research on buyer behaviour and consumption has largely ignored the nature of power and disciplining in marketing. Conventional marketing discourse seems rooted in customer 'centricity' and embraces an often naïve view of consumer-provider relationships. This study of negative consumption and...

  • Attitudes Toward Direct Marketing and It's Regulation: A Comparison of the United States and Japan. Taylor, Charles R.; Franke, George R.; Maynard, Michael L. // Journal of Public Policy & Marketing;Fall2000, Vol. 19 Issue 2, p228 

    The authors propose that the high-context nature of Japanese communication and the collectivistic nature of Japanese culture have an impact on attitudes toward direct marketing and its regulation. The results of a survey of Japanese and U.S. university students suggest that certain types of...

  • They can't fault our resilience.  // Precision Marketing;12/17/2004, Vol. 17 Issue 9, p13 

    This article focuses on the prospects of direct marketing in Great Britain as predicted by the periodical "Precision Marketing." The DMA (UK)'s response has been to launch a three-year "road map to put consumer opinion at the heart of its attempts to rebuild confidence, while the IPA's Direct...

  • These examples demonstrate the power of direct marketing. Cohen, William A. // Marketing News;2/17/1984, Vol. 18 Issue 4, p22 

    This article discusses how direct marketing can be used to build additional sales for any business. In comparison to cold calls, direct mail can set up hot calls in which the prospects interest has been aroused before a personal call is made. Cold calling also brings in the business, but it is...

  • Brassed off to pub to catch the footie.  // Precision Marketing;6/18/2004, Vol. 16 Issue 33, p40 

    This article presents the author's views on the fallout of the BBC's "Brassed Off Britain" television programme. Personal relations firms and brand consultancies reckon the only way to get this industry hack on track is to rebrand it. One bright wag even claimed it should he renamed "personal...

  • list file. Kimberly, Sara // Precision Marketing;9/16/2005, Vol. 17 Issue 46, p28 

    Reports on developments in direct marketing industries in Great Britain. Release of Rosie Nieper's updated list of names through Go Direct Marketing; Introduction of Soyouthink.com's file of quiz players; Contents of Age Concern England's charity campaign list.

  • Fundraising forum: 55 Direct-Mail Secrets. Levinson, Nick // Nonprofit World;Jan/Feb2007, Vol. 25 Issue 1, p6 

    The article focuses on proven direct-mailing techniques. The audience and their cultural nuances should be considered. Mails should be personalized and sent just before the holidays. Readers should be induced to agree in increments, and an emotional tone should be directed in the letter. The...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics