Brassed off but unwilling to pay

McKelvey, Charlie
June 2004
Precision Marketing;6/18/2004, Vol. 16 Issue 33, p15
This article reports on the author's views on the program "Brassed Off Britain" that was aired by BBC. The author suggested the direct marketing industry could do worse than consult the doyen of tabloid journalism. Now that direct mail's officially the most hated industry in the universe, though, it seems even "Teflon Max" would be hard-pushed to provide a solution. The prophets of doom have even suggested this latest wave of negative publicity could affect the industry's long-term future. The truth of the matter's somewhat different, of course.


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