TITLE

Ad agency gets Palms account 'hands down'

AUTHOR(S)
Mihailovich, Steven
PUB. DATE
November 2004
SOURCE
Business Press: Serving Southern Nevada;11/29/2004, Vol. 21 Issue 46, p2
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports that Palms Casino Resort in Las Vegas, Nevada, has recently selected Los Angeles, California-based advertising agency, Davidandgoliath (Dng), to create a complete campaign to attract visitors. The casino picked the agency to develop the promotion further and design a comprehensive marketing strategy for a variety of media based on the contest and its winners to capitalize on the media attention. Dng will also design television advertisements, as well as the "Palms Girl" calendar, in conjunction with the assignment.
ACCESSION #
15220864

 

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