Behavior management tools foster healthy changes

Parekh, Rupal
November 2004
Business Insurance;11/8/2004, Vol. 38 Issue 45, Benefits Management pT10
This article presents information on behavior management tools. Pioneers in online health improvement contend their approach to wellness is not only easy to use but effective for lifestyle change because the programs are personalized, reducing stress, improving eating habits and providing fitness coaching on a case-by-case basis. Hewitt Associates Inc. found that 93% of employers offered their employees some kind of health promotion program, up from 89% in 1996. Moreover, they say, employers grappling with escalating medical and prescription drug costs will find that online programs are less expensive than traditional behavior management programs. When Highmark in August 2003 completed a pilot program among its 11,000 employees, it discovered that the online wellness method had been so well received that participation goals were exceeded by 150%.


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