Lariscy, Ruthann Weaver; Tinkham, Spencer F.; Edwards, Heidi Hatfieid; Jones, Karyn Ogata
September 2004
Journalism & Mass Communication Quarterly;Autumn2004, Vol. 81 Issue 3, p477
Academic Journal
A national survey of candidates for state legislative offices examined the impact of non paid campaign activities on percentage of vote obtained, and assesses them in the contexts of different levels of funding, levels of competitiveness, and incumbency advantage. From a representative sample of 527 candidates, several insights emerge. First, while incumbency is a powerful force, a wide array of non paid campaign activities can substantially influence election outcome. Second, while some forms of free media coverage are quite risky, endorsements from community leaders and in newspaper editorials are consistently beneficial at this level. Finally, traditional campaigning, like door-to-door canvassing, is very much alive and well in state legislative races.


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