TITLE

Olay's Body-Conscious Debut

AUTHOR(S)
Prior, Molly
PUB. DATE
November 2004
SOURCE
WWD: Women's Wear Daily;11/12/2004, Vol. 188 Issue 103, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the plan of Procter & Gamble Co. to launch the Olay Quench product line for women in the U.S. in February 2005. Decline in sales in the hand and body lotion category; Estimation on the sales of such product line; Reliance of Olay Quench on an amino vitamin complex.
ACCESSION #
15172465

 

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