Big 3 incentives rise faster than prices

Teahen Jr., John K.
November 2004
Automotive News;11/1/2004, Vol. 79 Issue 6119, p8
Trade Publication
The article reports that the Big 3 are losing ground in their struggle to balance rebates and price increases. An "Automotive News" analysis finds that the Big 3 raised sticker prices an average of $204 when they introduced their 2005 models. But Edmunds.com, a consumer auto Web site, reports that incentives now cost the three manufacturers an average of $460 more than they did last June. June was chosen for this comparison because the Big 3 post new-model prices in September, and in June they have pretty well finished playing with their stickers for the outgoing season. General Motors, Ford Motor Co. and the Chrysler group can be expected to inflate their stickers several times during this model season.


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