Tactics Change in New York City Turf War

Rieker, Matthias
November 2004
American Banker;11/22/2004, Vol. 169 Issue 224, p11
Trade Publication
Focuses on the "Manhattan Project" strategy of North Fork Bancorp Inc. and Commerce Bancorp to increase their deposit share and number of branch offices in New York City. Indication that larger companies like J.P. Morgan Chase are competing with the regional banking companies; Comment of Vernon W. Hill, Commerce's chief executive; Views of JPMorgan's Charles Scharf and others; Changes made in branch banking which emphasize product sales; Incentives offered by Bank of America; Comment of analyst Richard X. Bove on the advantage big banks have over the regional companies.


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