Adler, Carlye
November 2004
Fortune;11/29/2004, Vol. 150 Issue 11, p64
Focuses on the marketing approaches of U.S. airlines regarding first-class passengers. How such airlines as United will be giving away luxury goods to premium service customers; Outlook for improved seats and meals on domestic carriers; Introduction of a diet menu by American Airlines for passengers in first and business class; Strategies of Northwest and Continental.


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