TITLE

AIRLINES ANGLE FOR THE POSHEST PASSENGERS

AUTHOR(S)
Adler, Carlye
PUB. DATE
November 2004
SOURCE
Fortune;11/29/2004, Vol. 150 Issue 11, p64
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the marketing approaches of U.S. airlines regarding first-class passengers. How such airlines as United will be giving away luxury goods to premium service customers; Outlook for improved seats and meals on domestic carriers; Introduction of a diet menu by American Airlines for passengers in first and business class; Strategies of Northwest and Continental.
ACCESSION #
15098670

 

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