Telephone Counseling for Population-based Smoking Cessation

Smith, Patricia M.; Cameron, Roy; McDonald, Paul W.; Kawash, Beth; Madill, Cheryl; Brown, K. Steven
May 2004
American Journal of Health Behavior;May2004, Vol. 28 Issue 3, p231
Academic Journal
Objectives: To examine the options for use, efficiency, and effectiveness for structuring a population-based telephone smoking-cessation service. Met hods Callers (n=632) to a 1-800 number were randomized in a 2 (50-minute counseling with 2/6 calls) × 2 (pamphlet/booklet) design with print only control. Results: Six-month use of the service was 0.6% of adult smokers. Service promotion cost $31.02/person. Telephone counseling resulted in higher continued abstinence (5%) than did print only (1%), P<.05. Amount of print and calls did not increase cessation. Six calls resulted in lower completion rates than 2 (22% vs 56%, P< .05). Conclusions: For planning, consider 1% use, low-cost promotion, pamphlet, 50-minute initial counseling plus 2 follow-ups, and minimize call-attempts.


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