The Buddy System

Gross, Daniel
October 2004
New York;10/18/2004, Vol. 37 Issue 36, p22
This article presents information related to the alliance of TiVo Inc. with Netflix Inc. The two post-bust Silicon Valley cult brands pledged to work together so that, one day, owners of TiVo's digital video recorders would be able to download films provided by Netflix, the online DVD rental store. Seemingly designed with the needs and interests of harried New Yorkers on their minds, TiVo and Netflix blew up existing business models by providing elegant, concierge-like solutions to addled home- entertainment consumers. But just a few years after their respective breakthroughs, the disruptive technologies find themselves on the receiving end of serious disruption, courtesy of some of the largest and most vicious competitors in the Fortune 500.


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