Stationary upholstery fights for traction

Evans, Gary
October 2004
Furniture/Today;10/25/2004, Vol. 29 Issue 7, p14
Trade Publication
Discusses the market approaches used by stationary upholstery makers during the High Point market in North Carolina. Dominance of the market's hedge mentality due to low retail confidence; Increase of sales for Rowe attributed to premarket media exposure; Offer by Ashley's of room package promotions including chairs, tables, lamps and rugs; Availability from Douglas of numerous cover styles emphasizing contemporary styles.


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