Newspaper Readership Patterns

Weaver, David H.; Mauro, John B.
March 1978
Journalism Quarterly;Spring78, Vol. 55 Issue 1, p84
Academic Journal
Examines the newspaper reading patterns in Hillsborough County, Florida. Comparison of reading frequency and preferences between men and women; General patterns of newspaper content readership for men, women, younger men and women; Advantage of analyzing content categories separately from newspaper material categories; Implications for redesigning newspaper editions.


Related Articles

  • Are Suburbanites Getting Their News Free in 'Shoppers'? Stone, Gerald C.; Trotter, Edgar P. // Newspaper Research Journal;Apr1979 Prototype Edition, p31 

    This article discusses two trends that have impacts on the public's satisfaction with newspapers. The trends are: firstly, newspapers have lost their traditional focus of appealing to reader interests in news of their own communities; and, secondly, economic pressures have made the daily less of...

  • III. An Analysis of Beijing Newspaper Readers.  // Chinese Sociology & Anthropology;Spring/Summer1986, Vol. 18 Issue 3/4, p99 

    This article presents an analysis of newspaper readers in Beijing, China. Categorization of readers clarifies the characteristics of different newspapers. With workers as its target audience, the "Worker's Daily," for example, attributed 62.8 percent of its readership to workers. Similarly, 88.9...

  • Readers' Reactions to Newspaper Design. Bain, Chic; Weaver, David H. // Newspaper Research Journal;Nov1979, Vol. 1 Issue 1, p48 

    This article cites a study, consisting of four experiments, assessing the reactions of readers to newspaper design. The four experiments that follow were devised to test reader reaction to some new design techniques and to compare these new techniques with some of the old devices. The first...

  • GP is best-read tabloid newspaper.  // GP: General Practitioner;4/10/2009, p1 

    The article announces that "GP" is the best-read weekly newspaper for general practitioners (GPs) in Great Britain. One survey shows that the readership of the magazine reached 45 percent. It notes that every GP in the country should receive its copy free of charge as long as they register....

  • Strength of Political Activity in Predicting Newspaper Use. Kebbel, Gary // Newspaper Research Journal;Winter1985, Vol. 6 Issue 2, p1 

    The article analyses the findings of a study that presents a combination of demographic and political participation variables in predicting newspaper use. The study yielded that in the age-income-political-activity model and in the age-education-political-activity model, the best predictor was...

  • Daily Newspaper Content's Relationship to Publication Cycle and Circulation Size. Lacy, Stephen; Bernstein, James M. // Newspaper Research Journal;Spring1988, Vol. 9 Issue 3, p49 

    This article presents information on the content analysis of 114 newspaper which showed that publication cycle had little impact on allocation of news and editorial space. A study of Michigan dailies compared content patterns of small and large metropolitan papers. The researcher expected a...

  • Weekday and Sunday Readership Seen Through Uses and Gratifications. Towers, Wayne M. // Newspaper Research Journal;Spring1985, Vol. 6 Issue 3, p20 

    The article presents information on the existing uses and gratifications findings on the newspaper as a medium, and then apply those findings to more specific newspaper behaviors. Apart from certain weekday newspapers simply not printing weekend editions, explanations have included: simple...

  • Newspaper Nonreaders: A National Profile. Sobal, Jeff; Jackson-Beeck, Marilyn // Journalism Quarterly;Spring81, Vol. 58 Issue 1, p9 

    Examines factors contributing to newspaper nonreadership in the U.S. Relation of nonreaders' comparative lack of education with their racial characteristics; Likelihood of nonreaders to be adrift in the socio-economic system; Differences in the political viewpoint between readers and nonreaders;...

  • How Much Do They Read in the Daily Newspaper: A Measurement Study. Stamm, Keith R.; Jacoubovitch, M.-Daniel // Journalism Quarterly;Summer80, Vol. 57 Issue 2, p234 

    Presents a survey on newspaper readership in the U.S. Variations in readership behavior; Average amount of text read per person; Relationship between content and readership.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics