TITLE

Newspaper Readership Patterns

AUTHOR(S)
Weaver, David H.; Mauro, John B.
PUB. DATE
March 1978
SOURCE
Journalism Quarterly;Spring78, Vol. 55 Issue 1, p84
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Examines the newspaper reading patterns in Hillsborough County, Florida. Comparison of reading frequency and preferences between men and women; General patterns of newspaper content readership for men, women, younger men and women; Advantage of analyzing content categories separately from newspaper material categories; Implications for redesigning newspaper editions.
ACCESSION #
14731863

 

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