Hollywood, Blockbuster Testing 99¢ RENTALS

Gruenwedel, Erik
September 2004
Video Store Magazine;9/26/2004, Vol. 26 Issue 40, p1
Trade Publication
Reports on the test programs conducted by U.S. video stores Hollywood Entertainment Corp. and Blockbuster which offer DVD and VHS rental titles for less than a dollar. Comparison of the discount programs created by the stores; Goal of Blockbuster in implementing the price program, according to CEO John Antioco; Opinion of Michael Pachter, an analyst from Wedbush Morgan Securities, on the price initiatives.


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