TITLE

Hollywood, Blockbuster Testing 99¢ RENTALS

AUTHOR(S)
Gruenwedel, Erik
PUB. DATE
September 2004
SOURCE
Video Store Magazine;9/26/2004, Vol. 26 Issue 40, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the test programs conducted by U.S. video stores Hollywood Entertainment Corp. and Blockbuster which offer DVD and VHS rental titles for less than a dollar. Comparison of the discount programs created by the stores; Goal of Blockbuster in implementing the price program, according to CEO John Antioco; Opinion of Michael Pachter, an analyst from Wedbush Morgan Securities, on the price initiatives.
ACCESSION #
14578325

 

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