More KidsTV, But Better?

McConnell, Bill
September 2004
Broadcasting & Cable;9/20/2004, Vol. 134 Issue 38, p26
The article reports on the updated rules related to children's educational programming, announced by the Federal Communications Commission of the U.S. Under the new rules, a broadcaster that multicasts a digital signal to air two or more channels will be obligated to show 3 extra hours of Kids' TV a week for each 24-hour multicast channel. These rules have renewed debate over which shows should qualify. Some critics of broadcasters say many stations meet a three-hour weekly quota by airing cartoons and other programs with little informational value. However, the parents advocacy groups praised the decision, saying parents and children will benefit from more educational programming.


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