P&G tests Pop-Ems

September 1997
Snack Food & Wholesale Bakery;Sep97, Vol. 86 Issue 9, p9
Trade Publication
Reports the Procter & Gamble's test-marketing of Pop-Ems tortilla snacks in Louisville and Lexington, Kentucky. Statement of Lisa Hulse Jester, spokeswoman of the company regarding the test-marketing.


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