Mall Marketing: Gift Cards, Promoting Ashlee Simpson

Cruz, Sherri
August 2004
Orange County Business Journal;8/30/2004, Vol. 27 Issue 35, p22
Reports on issues related to mall marketing at Brea Mall in California. Previous assumptions for mall marketing to be more of a service; Transition of marketing into a revenue-generating department; Introduction of gift cards to companies who use them as holiday incentives and perks.


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