TITLE

Mall Marketing: Gift Cards, Promoting Ashlee Simpson

AUTHOR(S)
Cruz, Sherri
PUB. DATE
August 2004
SOURCE
Orange County Business Journal;8/30/2004, Vol. 27 Issue 35, p22
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on issues related to mall marketing at Brea Mall in California. Previous assumptions for mall marketing to be more of a service; Transition of marketing into a revenue-generating department; Introduction of gift cards to companies who use them as holiday incentives and perks.
ACCESSION #
14496807

 

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