TITLE

Cheap deals can harm prospects

AUTHOR(S)
Tooke, Hayley
PUB. DATE
August 2004
SOURCE
Precision Marketing;8/27/2004, Vol. 16 Issue 43, p21
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the impact of mass-mailings to highly targeted personalized communication on direct marketing and list industry. Increase in demands on list managers by list owners; Strategic management of managers for short and medium term; Significance of brand awareness and market share; Results of high targeted mailing.
ACCESSION #
14358163

 

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