Four decades of casino marketing

Romero, John
August 2004
International Gaming & Wagering;Aug2004, Vol. 25 Issue 8, p20
Trade Publication
Discusses significant changes in casino marketing in the U.S. from 1964 to 2004. Information on the Super Sahara Celebration, a December promotion event at casinos in Las Vegas, Nevada; Rise of convention sales departments; Future of casino marketing.


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