TITLE

Four decades of casino marketing

AUTHOR(S)
Romero, John
PUB. DATE
August 2004
SOURCE
International Gaming & Wagering;Aug2004, Vol. 25 Issue 8, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses significant changes in casino marketing in the U.S. from 1964 to 2004. Information on the Super Sahara Celebration, a December promotion event at casinos in Las Vegas, Nevada; Rise of convention sales departments; Future of casino marketing.
ACCESSION #
14193004

 

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