Political ads costly for Mo. pols

Lieb, David A.
August 2004
Marketing News;8/15/2004, Vol. 38 Issue 13, p12
Trade Publication
Reports on the use of television advertisements for the campaign of political candidates for Democratic gubernatorial primary in Missouri in August 2004. Comparison of the campaign practices in the U.S. in 1948 and 2004; Reason for the preference of political candidates to use television advertisements; Ways by which candidates can be advertised on television.


Related Articles

  • QUALITY VERSUS QUANTITY IN TELEVISED POLITICAL ADS. Atkin, Charles K.; Bowen, Lawrence; Nayman, Oguz B.; Sheinkopf, Kenneth G. // Public Opinion Quarterly;Summer73, Vol. 37 Issue 2, p209 

    Political candidates have relied increasingly on television advertising over the past decade, with expenditures by major office-seekers reaching $34 million in the 1970 campaigns. While a number of election analysts and advertising practitioners argue that these televised appeals have a major...

  • Broadcasters spurn ads from Arnold, rivals. Friedman, Wayne // Advertising Age;8/18/2003, Vol. 74 Issue 33, p1 

    The article deals with the plan of some radio and television (TV) stations in California not to accept advertising from political candidates seeking state or local office. The stations fear an onslaught of candidate advertising demands in the October 4, 2003 special recall election. The law does...

  • A Functional Analysis of Presidential Television Spots: A Comparison of Korean and American Ads. Lee, Cheothan; Benoit, William L. // Communication Quarterly;Winter2004, Vol. 52 Issue 1, p68 

    This study applies the Functional Theory of Political Campaign Discourse to the television spots from the 2002 Korean presidential campaign. TV ads appear to have be- come an institutionalized component of the Korean presidential campaign; as yet no study has examined the most recent Korean...

  • TV Money Still Marks Political Campaign Ads.  // Grand Rapids Business Journal;09/05/2000, Vol. 18 Issue 36, pB1 

    Speculates on the amount of investments political candidates in the United States will pour into television advertising in the 2000 presidential elections. Increased deviation of advertising budget from networks to local stations; Realization of effectiveness of geographical target marketing;...

  • Voter Responses to Negative Political Ads. Garramone, Gina M. // Journalism Quarterly;Summer84, Vol. 61 Issue 2, p250 

    Examines the voter's perceptions of negative political advertising. Analysis of the political impact of the advertising on various subsets of the electorate; Increase of political advertising on television particularly for candidates vying for positions below the presidential level; Creation of...

  • Politics As Usual. Crupi, Anthony // MediaWeek;9/11/2006, Vol. 16 Issue 32, p14 

    The article reports on the use of television by political candidates to advertise their campaign for the 2008 elections in the U.S. The Television Bureau of Advertising (TVB) forecasted that local spot sales will be flat to minus 2%, with total spot likely to fall by as much as 3%. But TVB adds...

  • Campaign Cash Cow. Teinowitz, Ira // Television Week;11/5/2007, Vol. 26 Issue 41, p1 

    The article reports on the increase in spending on political TV advertising in Iowa as of November 2007. It states that the move towards political TV advertising could rise on November 19 when the advertising campaigns of political candidates start qualifying for the lowest unit rate for any...

  • PPBs may be shown on non-terrestrial TV.  // Marketing Week;7/4/2002, Vol. 25 Issue 27, p6 

    Reports on the British Electoral Commission's consultation paper on the airing of party political broadcasts. Criteria for determining which broadcasters should carry the broadcasts; Reaction of the advertising industry to the consultation paper.

  • Planning Your TV Ads: The Pre-Production Process. Hendrix, Susan // Campaigns & Elections (1996);Sep2001, Vol. 22 Issue 7, p44 

    Discusses suggestions in making television advertisement for a political candidate. Foundation of any successful commercial; Importance of beginning pre-production process as soon as the scripts are approved; Most important priorities of the shoot day.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics