Veldre, Danielle
July 2004
B&T Weekly;7/30/2004, Vol. 54 Issue 2482, p10
Trade Publication
Reports on the contents of a study by the British Office of Communication (Ofcom) media regulatory board on the effects of advertisements on children. Revelation by the group of the low impact of food advertising on the overall rate of child obesity in Great Britain; Claim on the ineffectiveness of imposing a total ban on adverting as a means to control the problem of childhood obesity; Observation of the equal influence of general lifestyle trends with media consumption on obesity. INSET: Survey finds kids are active.


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