FCB banks on BHO to raise its profile

Newland, Francesca
November 1998
Marketing Week;11/19/1998, Vol. 21 Issue 38, p19
Trade Publication
Focuses on Foote Cone & Belding's (FCB) acquisition of Banks Hoggins O'Shea. Comments from FCB president international Harry Reid; List of clients of the merged entity; Combined billings for the merged agency; Views on the merger.


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