Site Search

Kusmer, Steven R.
July 2004
EContent;Jul/Aug2004, Vol. 27 Issue 7/8, pS21
Trade Publication
This article focuses on the on-demand approach to navigating a Web site. The on-demand model for site and commerce search allows all Web pages from a site to be delivered directly to a customer's browser. Additionally, all search results pages are delivered directly to the customer's browser. The database behind the search results is created by crawling a company's Web site and indexing it in a highly efficient text-focused database, which is stored on the vendor's servers. When a search is performed, the search query is requested of the database, matched to a template, and delivered directly to the browser. Deploying an on-demand solution can be accomplished inexpensively and quickly because there is no expensive hardware to purchase and no lengthy installation is required. On-demand solutions are generally based on a subscription model, which allows companies to spread the cost over yearly payments rather than making a large, up-front investment. Companies will not only save significantly with an on-demand solution, they will also see a greater return on investment. An on-demand vendor is able to constantly monitor and upgrade software, allowing companies to leverage the latest innovations and best practices as soon as they are available. INSET: On-Demand in Action.


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