Where are the direct agencies that think 'big'?

Archibald, Stuart
July 2004
Precision Marketing;7/23/2004, Vol. 16 Issue 38, p13
Comments on the increasing number of advertising agencies entering the direct marketing segment in Great Britain. Trends and opportunities in the advertising and marketing industries; Advertising agencies' acquisition of direct marketing shops; Changes in direct marketing in the country.


Related Articles

  • Mail stays ahead of DM pack. Darby, Ian // Marketing (00253650);3/9/2000, p14 

    Focuses on direct marketing agencies' reliance on direct mail. Increased budgets in areas such as new media; Major concerns of marketers; Consolidation trend.

  • Big future for direct mail. Cincotta, Katie // B&T Weekly;1/21/2005, Vol. 54 Issue 2503, p16 

    The article discusses the scope of direct mails in direct marketing. Direct marketing expert Malcolm Auld works with SmileMedia, which supplies DirectSmile, this personalized mail software, in Australia. He says it is delivering European and American advertisers some of the highest-ever response...

  • Direct Line adds Passion to home products roster. Kimberley, Sara // Precision Marketing;10/17/2005, Vol. 17 Issue 49, p1 

    Reports that Direct Line Insurance has added launched agency Passion to the direct marketing roster for its home products in Great Britain. Aim to handle doordrop and insert campaigns for the direct response account; Offers of insurance and an array of incentives; Development of effective direct...

  • Creative Critique.  // Precision Marketing;4/7/2006, Vol. 18 Issue 23, p17 

    The article reflects on the direct-mail advertising several marketers in Great Britain. Agencies that have been reviewed include Inhouse working for Whitney Woods, Tequila\Manchester for NUS and Tullo Marshall Warren for Homechoice. Product demonstration of Whitney Woods has been seen as a...

  • IS DM's FUTURE IN THE POST? Russell, Sophia // B&T Magazine;3/19/2010, Vol. 60 Issue 2712, p20 

    The article discusses the role to be played by direct mail in the future of directing marketing (DM) in Australia. It says that DM and direct mail are seen as lost in the world of emerging technology. According to the author, DM and direct mail are under-represented as a media channel. The...

  • Face to face. Miller, Beth; Sweeney, Harry // Medical Marketing & Media;May99, Vol. 34 Issue 5, p38 

    Presents two opposing views concerning the effectiveness of consumer techniques and approaches used by advertising agencies in developing direct-to-consumer (DTC) advertisements for prescription drugs. Extent of consumer ad agencies' knowledge of the problems and nuances of prescription drug...

  • Canadian agencies call on U.S. clients. Ingrassia, Joanne // Advertising Age;12/7/1998, Vol. 69 Issue 49, p16 

    This article reports on the direct mail push launched by the Institute of Canadian Advertising which targets U.S. advertisers with budgets of at least 1 million U.S. dollars. In the mailing, the institute--the professional association of Canadian advertising agencies--noted advantages including...

  • Sky Pub Sports calls pitch for direct marketing task. Billings, Claire // Campaign;9/25/2009, Issue 38, p3 

    The article reports on the search for an advertising agency by Sky Pub Sports to handle its direct marketing activity in Great Britain. It expects the focus of the advertising campaign on direct mail clients. Furthermore, it also states the handling of a loyalty reward programme by the...

  • Mail fertility.  // AdMedia;Jun2007, Vol. 22 Issue 5, p10 

    The article offers information on the mail advertising brief of AUT Adschool students organized by the NZPost Mail Marketing Services. According to the article, NZPost national manager Sonya Crosby made the brief similar to the one she organized for her brand direct marketing agencies for an...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics