'MNF' Offers Logo License to Mark 35th Anniversary

Friedman, Wayne
June 2004
Television Week;6/21/2004, Vol. 23 Issue 25, p26
Trade Publication
Presents information on the logo license offered by ABC Sports for the 35th anniversary promotion of its sports show, "Monday Night Football." Aim of the logo license offering; Sale of the Super Bowl inventory by Fox as part of its upfront deals; Statistics on young male viewers of the National Football League.


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