TITLE

Direct Marketing is The Key in Tough Economy

AUTHOR(S)
Riley, Karen
PUB. DATE
July 2004
SOURCE
Fairfield County Business Journal;7/19/2004, Vol. 43 Issue 29, pS10
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the importance of direct marketing in challenging economic conditions in the U.S. Optimization of marketing expenditures; Effectiveness of the traditional print direct mail in gaining new customers; Improvement of response and cost order. INSET: Important Do's and Don'ts of Direct Marketing.
ACCESSION #
13851532

 

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