Direct Marketing is The Key in Tough Economy

Riley, Karen
July 2004
Fairfield County Business Journal;7/19/2004, Vol. 43 Issue 29, pS10
Focuses on the importance of direct marketing in challenging economic conditions in the U.S. Optimization of marketing expenditures; Effectiveness of the traditional print direct mail in gaining new customers; Improvement of response and cost order. INSET: Important Do's and Don'ts of Direct Marketing.


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