Swift, Nat; Smith, Adrian; Baker, Simon; McNeil, Joanne
July 2004
Campaign;7/9/2004, Issue 28, p24
Trade Publication
The article discusses differences between the European Media & Marketing Survey (EMS) and Europe 2004 survey. EMS is perceived by many to be the industry standard. Launched in its current form in 1996, it was the first survey to measure international and national readership and offered planners the opportunity to compare regional media with indigenous schedules. Europe 2004 is the latest installment of what is known as the Europe series, which was launched by Ipsos just four years ago. It offers access to Europe's highest-earning decision-makers and there lies the biggest difference between these two surveys.


Related Articles

  • MEDIA NEWS.  // Campaign;11/21/2008, Issue 46, p5 

    The article offers news briefs related to mass media in Great Britain. Daily quality national newspapers have seen their readerships increase in the current financial downturn. "Thelondonpaper" is set to withdraw from the National Readership Survey. The average daily television viewing stands at...

  • Good News on latest circulation numbers. Veldre, Danielle // B&T Weekly;10/14/2005, Vol. 54 Issue 2540, p3 

    The article reports on the growth of the newspapers circulation in Australia. It has been showed in the Audit Bureau of circulations that the Australian has posted an increase on its circulation by 2.94 percent. News Limited of Sydney and Melbourne also shows a circulation performance, yet...

  • The National Readership Survey. Reid, Alasdair // Campaign;1/21/2005, Issue 4, p10 

    This article reports that Simon Marquis will be the new chairman of the National Readership Survey (NRS) in Great Britain. Recent years have seen a decline in the standing of this joint industry research initiative. The NRS used to be the gold standard underpinning the medium's trading currency,...

  • Study: Young readers prefer fresh package. Ackerman, Andrew // Editor & Publisher;May2005, Vol. 138 Issue 5, p8 

    Presents findings of studies by Minneapolis "Star Tribune" and the Readership Institute of Northwestern University on methods by which newspapers can attract young readers. Best route to attract the readers; Sample of front-page stories that young readers prefer.

  • REACHING THE RICH. Hicks, Robin // Campaign;10/15/2004, Issue 42, p32 

    The article provides information about European Business Readership Survey (EBRS), released by Ipsos-RSL last month, which is a study of the media habits of the top 0.2 per cent biggest hitters in European business. It is the most exclusive of its kind, with a universe of just 431,216 senior...

  • REACHING THIS IMPORTANT MARKET. McCallum, Matt // Agri Marketing;Sep2009, Vol. 47 Issue 7, p52 

    The article offers information on the surveys conducted by the "Great American Publishing" regarding their reader's insights. Questions asked to the readers include the factors that influence buying decisions, media used in getting information, and information that readers want to read in the...

  • Growth among newspaper inserts. Alarcon, Camille // B&T Weekly;11/17/2006, Vol. 56 Issue 2590, p15 

    The article reports that Fairfax's "Sydney Magazine" and "Age Melbourne" were the top performers in readership among newspaper-inserted magazines in Australia during the third quarter of 2006, according to Roy Morgan Research. "The Australian Financial Review Magazine" suffered a decline in...

  • Good day Sunday. Nguyen, Maria // B&T Weekly;8/20/2004, Vol. 54 Issue 2485, p15 

    Reports that Melbourne, Victoria-based "Sunday Herald Sun" newspaper posted a circulation excess in June 2004. Circulation data released by the Audit Bureau of Circulations; Growth of the newspaper; Readership; Circulation of other newspapers.

  • Detecting symptoms of poor circulation. Dolliver, Mark // Adweek Eastern Edition;10/20/1997, Vol. 38 Issue 42, p24 

    Reveals the results of a survey of circulation directors which tracks trends in circulation of periodicals in the United States. Comparison of total new-business production from 1995-1997; Overall renewal performance from 1995-1997.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics