TITLE

How the other half thinks

AUTHOR(S)
Stoff, Rick
PUB. DATE
June 2004
SOURCE
St. Louis Journalism Review;Jun2004, Vol. 34 Issue 267, p13
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Presents the opinion of Suzanne Holroyd, a doctoral-trained political scientist, regarding the way political players in the U.S. would want to respond to details of the prisoner abuses in Iraq. She said that polarized public opinions on current events can be described in terms used by both political scientists and communicators - demographics, information overload, filters, imagery, slogans, audience segmentation and the always popular media bashing. She thinks that public relations allows a good direct application of a lot of the principles of political science. The polarization illustrated by current political opinion polls reflects some of the basics of public relations.
ACCESSION #
13465117

 

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