TITLE

Ray Kroc

AUTHOR(S)
Pepin, Jacques
PUB. DATE
December 1998
SOURCE
Time International (South Pacific Edition);12/7/1998, Issue 49, p132
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Profiles Ray Kroc, founder of McDonald's Corp. His ideas about people in the United States eating out, not dining; His salesmanship; His background; Selling mixers; His acquisition of a business begun by Dick and Mac McDonald in San Bernardino, California; His dream of a US chain of restaurants; Growth of the chain; McDonald's place in Americana. INSET: Franchising the American Dream.
ACCESSION #
1345816

 

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