TITLE

COMMENT: JOHNSTON ON CAMPAIGN EXPENDITURE AND THE EFFICACY OF ADVERTISING

AUTHOR(S)
Gordon, Ian; Whiteley, Paul
PUB. DATE
June 1980
SOURCE
Political Studies;Jun80, Vol. 28 Issue 2, p293
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Comments on the article written by R. J. Johnston about campaign expenditure and the efficacy of advertising in Great Britain. Analysis of the effect of the local campaign on the vote; Difficulties in making inferences about the impact of local electioneering on voting using expenditure data; Relationship between expenditure and voting.
ACCESSION #
13404253

 

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