TITLE

Editor's Comment

AUTHOR(S)
Hatfield, Stefano
PUB. DATE
November 1998
SOURCE
Campaign;11/20/98, Issue 47, p21
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the acquisition of Banks Hoggins O'Shea by FCB and how it affects the advertising industry in Great Britain. Performance of Banks Hoggins O'Shea in the industry; Participation of Ken Hoggins and Chris O'Shea in the acquisition.
ACCESSION #
1340382

 

Related Articles

  • Banks faces uphill struggle to put FCB on the map. Hall, Emma // Campaign;11/20/98, Issue 47, p13 

    Reports on the decision of FCB, an advertising agency, to give some money to John Banks for his agency, Banks Hoggins O'Shea and to appoint Banks as chairman. Comments from an employee at FCB; Other appointments; Reason for reaching a deal with Banks according to Harry Reid, president of FCB...

  • Bacon out as FCB acquires Banks. Tylee, John // Campaign;11/13/98, Issue 46, p1 

    Announces the promotion of John Banks, from Banks Hoggins O'Shea, as chairman of the agency which was formed from the merger of FCB and Banks Hoggins. Financial status of the merged advertising agency called Banks Hoggins O'Shea/FCB; Information on the officials.

  • Leaf puts Chewits to pitch following split with Banks Hoggins. Tylee, John // Campaign;1/24/2003, Issue 4, p3 

    Reports on the split between the children's confectionery brand Chewits owned by Leaf UK and advertising agency Banks Hoggins O'Shea/FCB (BHO). Detail of the last advertising campaign by BHO for the company; Reason for the launch of a jelly sweets range by the company; Problems faced by the...

  • Back in stride after a brush with death. Gibson, Janine // Adweek Western Edition;10/31/94, Vol. 44 Issue 44, p27 

    Profiles British advertising agency Banks Hoggins O'Shea. Criticisms against the agency's advertisements for Death cigarettes; Public reaction to the press and poster campaign launched for Regal cigarettes; Strategy used for the Snapple campaign; Research for the television and print ads; Key...

  • Banks's reception is a draw for tourists with a real yen for change.  // Campaign;08/25/2000, Issue 34, p56 

    Describes the reception area of Banks Hoggins O'Shea/FCB. Account of an incident where Japanese tourists mistook the office for a bank.

  • FCB's acquisition of Banks Hoggins gets readers' thumbs up. MacMillan, Gordon // Campaign;11/20/98, Issue 47, p2 

    Details the positive comments of the users of Campaign's CampaignLive web site on the merger of Banks Hoggins O'Shea by FCB. Terms of the acquisition agreement; Questions posed by the site; Implication of the poll of CampaignLive.

  • FCB banks on BHO to raise its profile. Newland, Francesca // Marketing Week;11/19/1998, Vol. 21 Issue 38, p19 

    Focuses on Foote Cone & Belding's (FCB) acquisition of Banks Hoggins O'Shea. Comments from FCB president international Harry Reid; List of clients of the merged entity; Combined billings for the merged agency; Views on the merger.

  • Weetabix hands BHO _GCP_15m task. Charles, Gemma // Marketing Week;11/15/2001, Vol. 24 Issue 40, p11 

    Reports the selection of Banks Hoggins O'Shea/FCB to handle the centralized advertising business of Weetabix in Great Britain. Part of the improvement program; Focus on single agency; Expansion of brand ranges to cereal bars.

  • Banks Hoggins offers a few useful hints for helpless placements.  // Campaign;07/28/2000, Issue 30, p48 

    Highlights the humorous illustrated guide created by the advertising agency Banks Hoggins O'Shea/FCB for applicants to the agency. Tips on dealing with the moodiness of creative directors Rob Fletcher and Dave Alexander.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics