TITLE

Banks faces uphill struggle to put FCB on the map

AUTHOR(S)
Hall, Emma
PUB. DATE
November 1998
SOURCE
Campaign;11/20/98, Issue 47, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the decision of FCB, an advertising agency, to give some money to John Banks for his agency, Banks Hoggins O'Shea and to appoint Banks as chairman. Comments from an employee at FCB; Other appointments; Reason for reaching a deal with Banks according to Harry Reid, president of FCB International; Other deals that Banks made; Speculations about the deals.
ACCESSION #
1340367

 

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