Banks faces uphill struggle to put FCB on the map

Hall, Emma
November 1998
Campaign;11/20/98, Issue 47, p13
Trade Publication
Reports on the decision of FCB, an advertising agency, to give some money to John Banks for his agency, Banks Hoggins O'Shea and to appoint Banks as chairman. Comments from an employee at FCB; Other appointments; Reason for reaching a deal with Banks according to Harry Reid, president of FCB International; Other deals that Banks made; Speculations about the deals.


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