TITLE

Why creative by numbers simply won't work

AUTHOR(S)
Aldridge, Steve
PUB. DATE
May 2004
SOURCE
Precision Marketing;5/21/2004, Vol. 16 Issue 29, p14
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Explores why guidelines are important in direct marketing in Great Britain. Advertising and design aspects of direct marketing; Need for marketers to be dynamic in dealing with the guidelines; Creative skills.
ACCESSION #
13384729

 

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