Original fare brings back channel surfers to cable

Neff, Jack
November 1998
Advertising Age;11/30/1998, Vol. 69 Issue 48, ps4
Trade Publication
This article emphasizes the significance of original programming to the establishment of customer loyalty among the TV networks, Animal Planet, TNT and Lifetime Television. The advertisement of Animal Planet features Australian zookeeper Steve Irwin wrestling stray crocodiles. The network has proven virtually any TV genre can be adapted to an all-animal format. TNT may not have crocodile wrestling but professional wrestling of the more conventional variety has brought the network a growing cult of young male viewers. Lifetime's evolution from a network that primarily aired reruns of dramatic series and made-for-TV movies influenced the success of the network.


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