TITLE

Cartoon Network: Cable TV Marketer of the Year

AUTHOR(S)
Ross, Chuck
PUB. DATE
November 1998
SOURCE
Advertising Age;11/30/1998, Vol. 69 Issue 48, ps1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that Cartoon Network was selected by the Advertising Age magazine as the 1998 Cable TV Marketer of the Year in the U.S. With the network's major marketing vehicle, it has become the darling of many children's advertisers and a top destination for kids ages 6 to 11. Various marketing programs have been launched by Cartoon Network during the year. One of which is the Cartoon Crises Center, the branding campaign created by Michael Ouweleen, senior vice-president-on-air of the network. The network was able to establish an image that influenced children and adults alike in the country. INSET: Criteria for selection.
ACCESSION #
1330361

 

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