TITLE

Millennium Sell-out or Celebration?

AUTHOR(S)
McCurry, Patrick
PUB. DATE
November 1999
SOURCE
Nonprofit World;Nov/Dec99, Vol. 17 Issue 6, p51
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Examines how charity marketers are approaching the millennium subject in Great Britain. Millennium-oriented appeals of Catholic Charity Cafod; Millennium approach of religious charities; Millennium campaigns of non-religious charities.
ACCESSION #
13228591

 

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