TITLE

GRABBING YOUR PIECE OF THE SMALL BUSINESS MARKET

AUTHOR(S)
Stock, Howard J.
PUB. DATE
June 2004
SOURCE
Bank Investment Consultant;Jun2004, Vol. 12 Issue 6, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on how novel products and marketing approaches are helping banks in the United States of all sizes target the small business market. Edge that community banks often enjoy with small business owners because they are local themselves; Two approaches that banks take with regard to small business owners; Cross-selling opportunities that arise when the business owner approaches retirement.
ACCESSION #
13224842

 

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