Stock, Howard J.
June 2004
Bank Investment Consultant;Jun2004, Vol. 12 Issue 6, p26
Trade Publication
Focuses on how novel products and marketing approaches are helping banks in the United States of all sizes target the small business market. Edge that community banks often enjoy with small business owners because they are local themselves; Two approaches that banks take with regard to small business owners; Cross-selling opportunities that arise when the business owner approaches retirement.


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