Candidates spend more, get less

Merrion, Paul
November 1998
Crain's Chicago Business;11/09/98, Vol. 21 Issue 45, p3
Reports on the declining return on investment (ROI) in political campaign outlays in Illinois. Number of ballots received by Governor-elect George Ryan; Slower ROI in the Senate race; Emulation of consumer marketers by political campaigns; Return to door-to-door campaigning.


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