The Great Divide

Adams, John
May 2004
Bank Technology News;May2004, Vol. 17 Issue 5, p32
Trade Publication
Focuses on the use of customer segmentation in customer relationship management. Use of customer segmentation by the Royal Bank of Canada to maximize profits; Insights of Commerce Bancorp chief executive officer Vernon Hill on the beneficial usage of customer segmentation; Consideration of data mining and outbound sales efforts.


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