The Ultimate Calling Card

Brown, Paul B.
June 2004
Fast Company;Jun2004, Issue 83, p97
By definition, the self-publishing process in the U.S. removes the checks and balances that major publishers provide by both rejecting substandard manuscripts and editing those they think are worth selling. But self-publishing is rapidly gaining in popularity, in large part because the services have much improved. A number of reputable specialty firms, such as the Jenkins Group, have sprung up to provide writing, editing, and layout help to would-be authors. More important, self-publishing a book can do more for people than ever before. Costs will vary based on the size of the book and the amount of production assistance a person needs. There are cheaper options from Internet self-publishing outfits such as iUniverse.com and Xlibris.com, where the price will typically be $500 to $700 to produce one copy of your book. As hundreds of successful self-published authors can attest, there is a case to be made for paying to have the book printed, whether companies are adding to the marketing quiver or trying to increase revenues. But one then has to buy copies from them, albeit at a substantial discount, and they pay a royalty on each book sold through them. Printing the books is a better way to go and cheaper in the long run if a person is primarily seeking to raise his profile.


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