Will Trade-In Become a New Pillar in Video Retail?

Indvik, Kurt
May 2004
Video Store Magazine;5/2/2004, Vol. 26 Issue 18, p4
Trade Publication
Comments on the Big DVD Trade-In program of the video rental company and retailer, Blockbuster Video. Background on the trade-in program; Impact of the company's trade-in business on its competitors and suppliers; Advantages provided by the program to the company according to John Antioco, chairman and CEO of Blockbuster.


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