WellPoint to Launch First Image Work

Solman, Gregory
April 2004
Adweek;4/19/2004, Vol. 45 Issue 16, p12
Trade Publication
Nearing the completion of a merger with Anthem that would make it the nation's largest managed-healthcare provider, WellPoint Health Networks Inc. breaks its first image campaign this week, a print effort from RPA. The Santa Monica, California-based independents ads contrast simple ways people can stay healthy with WellPoint's more sophisticated programs, such as its Physician Technology Initiative for e-prescriptions. WellPoint, based in Thousand Oaks, California, owns UniCare in multiple states, Blue Cross of California, and Blue Cross and Blue Shield of Missouri, Georgia and Wisconsin, claiming total membership of 15 million customers.


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