TITLE

Sacrificing brand on altar of results

PUB. DATE
February 2004
SOURCE
Precision Marketing;2/20/2004, Vol. 16 Issue 17, p15
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Says that companies and their direct marketing agencies in Great Britain are using underhanded and devious methods to get consumers to open their direct mail advertising packages. Mailing purporting to be an attempted delivery notification of a Halifax credit card; Halifax's denial that it sent the mailing; Fine line between clever marketing techniques and offensive trickery.
ACCESSION #
12515457

 

Related Articles

  • Is it possible to stem rise of the deviants?  // Precision Marketing;2/20/2004, Vol. 16 Issue 17, p11 

    Says that many companies and their direct marketing agencies are adopting cunning ways to get Great Britain consumers to open their direct mail advertising packages. Halifax's mailing that attempted to dupe consumers into taking out a credit card; Bio Health Labs' exaggerated claims about its...

  • Mail stays ahead of DM pack. Darby, Ian // Marketing (00253650);3/9/2000, p14 

    Focuses on direct marketing agencies' reliance on direct mail. Increased budgets in areas such as new media; Major concerns of marketers; Consolidation trend.

  • DIRECTWATCH. Ridgway, Jeremy // Marketing (00253650);12/14/2000, p12 

    Presents a chart showing the direct mail activity and spending in Great Britain as of October 2000. Financial and non-financial categories; Growth rates; Increase in mailing volumes of Halifax Card Services to become the second-biggest mailer in Great Britain.

  • DIRECT CHOICE/HALIFAX. Lipscombe, Roger // Marketing (00253650);9/20/2001, p12 

    Comments on the direct-mail advertisement of Halifax Bank. Use of illustration; Format of the mailing; Typography; Highlighted animation.

  • The Ritz readies centenary push.  // Marketing (00253650);11/2/2005, p5 

    This article reports that the Ritz Hotel in London, England is planning to work with a direct marketing agency for the first time to promote its centenary. The prestigious hotel has shortlisted two undisclosed agencies and will make a decision in December 2005. The mailings will be sent to...

  • Direct Line adds Passion to home products roster. Kimberley, Sara // Precision Marketing;10/17/2005, Vol. 17 Issue 49, p1 

    Reports that Direct Line Insurance has added launched agency Passion to the direct marketing roster for its home products in Great Britain. Aim to handle doordrop and insert campaigns for the direct response account; Offers of insurance and an array of incentives; Development of effective direct...

  • Face to face. Miller, Beth; Sweeney, Harry // Medical Marketing & Media;May99, Vol. 34 Issue 5, p38 

    Presents two opposing views concerning the effectiveness of consumer techniques and approaches used by advertising agencies in developing direct-to-consumer (DTC) advertisements for prescription drugs. Extent of consumer ad agencies' knowledge of the problems and nuances of prescription drug...

  • Creative Critique.  // Precision Marketing;4/7/2006, Vol. 18 Issue 23, p17 

    The article reflects on the direct-mail advertising several marketers in Great Britain. Agencies that have been reviewed include Inhouse working for Whitney Woods, Tequila\Manchester for NUS and Tullo Marshall Warren for Homechoice. Product demonstration of Whitney Woods has been seen as a...

  • Direct Awards show discipline on the up.  // Campaign;4/8/2005, Issue 15, p20 

    This article reports on the advertising awards given to advertising agencies in Great Britain by the journal "Campaign," called Campaign Direct Awards. At the two-day judging session, there was none of the all-too-habitual moaning about the industry's poor creative standards. Of course, there is...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics