Colorizing a classic

Clark, Julie
February 2004
Display & Design Ideas;Feb2004, Vol. 16 Issue 2, p32
Trade Publication
Blockbuster Inc.'s new design gives the store's retail experience a colorful store-within-a-store format. Blockbuster's new store design earmarks the evolution of its brand image. Due to the rising competition of satellite movie services, the popular movie-rental store has morphed into an entertainment center that offers movies and video games to rent and buy, as well as snacks and children's toys to make a movie night complete. Today, Blockbuster has a store within a 10-minute drive of about 65 percent of the U.S. population, and nearly 3 million people walk through its doors each day.


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