Delicacies for the sceptical

Birkinshaw, Julian
February 2004
Management Today;Feb2004, p30
Trade Publication
The sellers are the gurus, the consultants and the academics, all with their own unique recipe for business success. Stuart Crainer and Des Dearlove are market-makers par excellence. Each chapter provides a pithy and eclectic mix of a management guru's latest thoughts. For example, Charles Handy provides an overview of his major books, while Sumantra Ghoshal touches on corporate philosophy, the nature of capitalism, human capital, and the relationship between business and society, all in six pages.


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