Membership in frequent-stay programs on the rise

February 2004
Westchester County Business Journal;2/9/2004, Vol. 43 Issue 6, p22
Reports on the study, conducted by Market Metrix LLC concerning the frequent-stay programs of hotel businesses. Percentage of growth in the number of hotel guests enrolled in frequency-stay programs; Features of the frequent-stay programs that are attractive to customers; Advantages of the programs for hotel operators.


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