TITLE

Engage and AdSmart team up to offer improved ad targeting

AUTHOR(S)
Bruner, Rick E.
PUB. DATE
January 1998
SOURCE
Advertising Age;1/19/1998, Vol. 69 Issue 3, p37
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that Adsmart Corp. online advertising network is teaming up with Engage Technologies. Reasons for the partnership; How Adsmart works to customize online advertising to the interests of the user.
ACCESSION #
121929

 

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