TITLE

Weak start to year for bookings

AUTHOR(S)
Dennis, Juliet
PUB. DATE
January 2004
SOURCE
Travel Weekly: The Choice of Travel Professionals;1/12/2004, Issue 1700, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Hopes of an upturn in 2004 summer sales remain uncertain after a weak start to the peak booking period. Early indications put the post Christmas market at 10% down on last year, but it has improved to 6%-8% down. Both TUI UK Ltd. and Thomas Cook AG performed better than rivals MyTravel Co. and First Choice Inc. following large-scale campaigns, with Lunn Poly the most aggressive high street player. The Co-ops also improved market share "significantly" with their £50-off deal. Sources suggested Thomas Cook had failed to push market share as high as expected because holidaymakers were more concerned with the upfront price than free flights.
ACCESSION #
12127497

 

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