TITLE

7 agencies vie for Fit TV

AUTHOR(S)
Buyikian, Teresa; McCarthy, Michael
PUB. DATE
October 1998
SOURCE
Adweek Eastern Edition;10/19/1998, Vol. 39 Issue 42, p10
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the selection of one New York City- and six Los Angeles, California-based agencies to compete for Fit TV's $10 million advertising account. Contenders for the account; Requirements for creative presentations to the Los Angeles, California-based channel; Fit TV's advertising plans.
ACCESSION #
1209599

 

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