TITLE

Facebook takes aim at ad blockers

AUTHOR(S)
Roderick, Leonie
PUB. DATE
August 2016
SOURCE
Marketing Week (Online Edition);8/9/2016, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that social media firm Facebook Inc. plans to tackle the problem of advertising blocking with a software update. The update will prevent distinguishing advertisements from normal posts for ad blocking software. Andrew Bosworth, vice-president of pages and advertising at the firm, says that the firm will use advertising controls.
ACCESSION #
119743873

 

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